I am not going to tell you that you should work excluseively with passive candidates in China. If you are able to find the candidates you need to fill the open jobs yo have then you should use these avenues. I will be the first to tell you to treat your passive candidates well and take the time to realize that they are not actively looking for jobs and in order to get them on board you will have to make an effort. I know this because I work with passive candidates and I have for my entire career.
Today we are seeing a real shortage of candidates in some of the areas we specialize in and, often, a lack of understanding on the corporate side that the candidates that are available, well, aren’t available. They are not applying for jobs because they are happily working at the job they chose. Passive canditates need to be offered a scenario that is clearly superior in order to consider an opportunity. When we get them to consider an opportunity with a client it is their one shot to fill the passive candidate with the information and inspiration to keep moving forward in the hiring process, if not, the candidate simply goes back to the job s/he has doing what s/he chose to do in the first place.

I took the “bright ideas” below from a presentation I gave last week to the Supply Chain Council here in Shanghai but they are applicable to any industry and any employer who is faced with the task of on boarding passive candidates. Most of these ideas have been around as long as headhunting has but as markets tighten they bear repeating.

Convert Jobs into Careers
Most passive candidates don’t take new jobs unless they’re convinced the position offers increased scope, greater responsibility, and a chance to grow, professionally. Make sure you are comfortable spelling this out for top performers to get them on board. Prepare Performance Profiles
Throw away you job descriptions. The hiring team must not only agree to what the job entails, but also be able to communicate the importance of the role this candidate will play at the team level. A performance profile outlines this. Brand Your Jobs
Brand your jobs (different than employer branding) by tying the hire to an important initiative or goal . Any position critical to the company’s business strategy enhances the value of the role. Incorporate this into the communication you have with candidates from the start and make it a part of your hiring culture.
Web 2.0Leverage Your Employee Referral Program (ERP.) Passive candidates are more likely to listen if you know someone in common. Get LinkedIn to your employees and show thenm the value of a strong social network. You can also create a LinkedIn group to invite all your own employees to and start developing your talent network. Treat your Referrals Like GoldWhen an employee refers a candidate, contact them immediately and treat them like you would your own best friend. Many referral programs stall when word gets back to your own employees that no one called them or that they were treated in a less than exceptional way. Pace Yourself
Top passive prospects will need more time to evaluate the risk of changing jobs. Not only will they need to convince themselves but also their circle of advisors (know who they are.) Use this extra time to present more specific job and career information and get the person to meet more people in your company. Get the candidate comfortable with the new team and manager and things will go better during the offer stage. Candidates will also view joining the team as a highly selective process and they will think more highly of an offer when it comes. Expand Your Sourcing EffortsWrite great and compelling ads, use your PR department to help and email these compelling ads to everyone in your talent network and to your own employees, asking them to e-mail them to their friends and peers. These ads will be passed on to those a degree or two away and will build your contacts and find candidates.
Work a Cold List
Have your employees collect contact lists from conventions, seminars, and professional get-togethers and call all the promising leads. This is a first point of contact and may lead to great conversations and referrals. If you need to learn to work a list talk to a third party recruiter or a salesperson at your own company. Engage Passive Candidates FULLY When a candidate says that s/he would be open to explore a situation if it were clearly better, you must SHOW THAT YOU ARE LISTENING. You must get interested in the candidates background and interests first. Don’t lose candidate interest by telling him about the job. If the job is not right or nt what he wants you will lose a chance to get referrals and to make another contact. Get High Touch (with high-tech)Be sure to contact referrals and passive candidates within 48 hours of receiving their information. Provide them with your company information and get them involved as quickly as you can. Time kills all deals.
Recruit with your screening processEnergize passive candidates with your method of asking questions, luring them in for a more rigorous exchange of information. DO NOT eliminate good people who are perfectly qualified doing comparable, but not identical, work, or good people who feel disrespected by the types of questions asked or if it takes too long. Increase the quality of candidate experience
Be sure that when a candidate leaves your office he has a better opinion of you, the company, and the job than when he arrived. After a few hours of interviewing, how many of your candidates feel great about your company and the opportunity presented? Make sure you know, make sure you ask. Leave the Door OpenPeople don’t make long-term career decisions after one call or one meeting. Passive candidates need time to think and feel, our job as recruiter is to create an opportunity for the candidate to exchange information with the right internal interviewers.
Hire GREAT RecruitersReferrals from recruiters, employees and others will help you identify them. Referrals are almost always the best source for top performers and that remains true in recruiting where the very best are highly visible. Pay them well, too. Eliminate Job Descriptions Ask this question: “What does the person in this job need to do to be considered successful?” Get a list of five or six things. Next ask, “What do the best candidates do better than the rest?” This is what you need to identify top passive talent. Know the JobPassive candidates need to be won over with information about positions that offer them growth. Use performance profiles to get a feel for this and use them internally to broadcast this message to your own organization. When you know the job this way it creates a chance to identify a skills gap in the candidate and give you a chance to leverage it. Define a Career Path and Prove ItA passive candidate is generally so because they are in a good spot. They usually are only moveable with the offer of a position that gives a great deal of upside and career momentum. You will have to tell these candidates how the position will grow, responsibilities will increase, career path will improve. Rather than speak in generalities about these opportunities you must be specific, you must also introduce candidates to others who have taken on these larger roles.
Introduce the Comparative Risk of Not ChangingSometimes the risk of not changing is bigger than the risk of changing jobs. If the role you want the passive candidate to take is really better than his current role he will consider it. During the evaluation process look for areas of risk that exist right now for the candidate including company stability and industry prospects. Create Rebuttals for Every Major ConcernTake the time to create a list of rebuttals to probable concerns and keep a running list of concerns that are brought up during your conversations. Create great rebuttals for each. Use the rebuttals to show that you have considered what is important to the candidate (because you started by finding this out, right?) and then follow up by discussing their goals and interests again. Most people will agree to go forward as long as you are keeping in mind what is important to them. Know Your Company
Passive candidates are influenced by market strength, future market potential, growth plans, business models, and potential. To recruit them you need to know your company, his company, and the rest of the market.
Partner with your Hiring-manager ClientsIf your hiring managers won’t put in the extra effort, if they won’t spend more time conducting exploratory interviews, and if they won’t fight for a little extra compensation, your success at recruiting top passive candidates will be limited. Think inside the box…Out-of-the-box thinking is expensive, risky and uneven. Most recruiting machines have what it takes to get more passive candidates onboard if they concentrate on their strengths and focus on the basics. Attract first, Then evaluateI leave this for last because it is the most important. Take time and make an effort to attract candidates to your team and your firm before you do anything else. Candidates who are given this type of treatment are more likely to shine a little brighter and try a little harder in the subsequent interviews. In candidate driven markets you will increase your success by treating candidates like guests rather than applicants. (Brian Fenerty has experience recruiting in candidate-short markets in Asia, North, and South America. Brian can be reached at briansfenerty@hotmail.com For more insights specific to recruiting techniques in China please visit his ERE blog at: http://www.ere.net/blogs/Recruiting%5FTechniques/ - or visit Brian on LinkedIn at: http://www.linkedin.com/in/brianfenerty)
passive candidates recruiting in china talent short market